Alerts
What needs attention from the latest audit.
2 issues · 2 warnings
Northline Supply Co. · Ranked by severity then dollars · Audited 7/19/2026, 9:17 PM
- 01
Ad approval
Issue2 affected2 disapproved ads are still spending
$2,991 spent on 2 disapproved ads in the last 30d
Disapproved/rejected ads with recent spend: Prospect · Policy Rejected (still spending), Retarget · Rejected Creative v2. Meta won't deliver a disapproved ad properly, so that spend isn't working for you.
- 02
Conversion tracking
IssueConversions dropped 84% in the last 7 days
7d: 39 purchases vs 246 prior week
Purchases fell from 246 (prior 7 days) to 39 (last 7 days). A sharp drop like this often signals a broken pixel, CAPI outage, or checkout issue.
- 03
Pixel / CAPI health
WarningPixel hasn't fired in over a day
Last fire 36h ago
Northline Website Pixel last fired 36h ago. Worth a look — could be low traffic or an early tracking issue.
- 04
Event Match Quality
WarningEvent Match Quality is middling (5.6 / 10)
EMQ 5.6 / 10
Northline Website Pixel: Purchase 5.6 · AddToCart 6.8. Sending more hashed customer parameters (email, phone, external_id) usually lifts this.