Health

2 disapproved ads are still spending

$2,991 spent on 2 disapproved ads in the last 30d

Disapproved/rejected ads with recent spend: Prospect · Policy Rejected (still spending), Retarget · Rejected Creative v2. Meta won't deliver a disapproved ad properly, so that spend isn't working for you.

Conversions dropped 84% in the last 7 days

7d: 39 purchases vs 246 prior week

Purchases fell from 246 (prior 7 days) to 39 (last 7 days). A sharp drop like this often signals a broken pixel, CAPI outage, or checkout issue.

Pixel hasn't fired in over a day

Last fire 36h ago

Northline Website Pixel last fired 36h ago. Worth a look — could be low traffic or an early tracking issue.

Event Match Quality is middling (5.6 / 10)

EMQ 5.6 / 10

Northline Website Pixel: Purchase 5.6 · AddToCart 6.8. Sending more hashed customer parameters (email, phone, external_id) usually lifts this.

Ads are delivering normally

Spending ~$1,980/day over the last 3 days — delivery looks steady.

Account is active and in good standing

Your ad account is active — not disabled, restricted, or flagged for a payment issue.

Meta connection is healthy

The stored token is valid with the permissions Verdict needs to keep watching this account.

Monitoring is live

Verdict is checking this account on schedule and the data is current.

Spend is pacing 2.6× above your recent average

~$1,980/day vs ~$764/day baseline

A jump like this is usually intentional (scaling a winner, a sale, or a new launch), so this is a heads-up, not a failure. Worth a glance only if you didn't expect it.

3 ads have spend with no tracked purchases

3 ads spent $5,223 with 0 tracked purchases

Ads with spend but no attributed purchases in the last 30 days: Prospect · Zero-Purchase Burn, Awareness · Static Offer, Awareness · Lookalike Broad. Prospecting and top-of-funnel ads often show zero last-click purchases, and iOS undercounts conversions, so this is a heads-up to review, not proof of waste.